Aiming to trim down on their complex selection of products in their portfolio which has an abundance of choices in model types, finishes, engine options as well as nameplates which were available for the past 20 years, Mercedes Benz told the dealers in U.S.A that it will be removing a few products from their U.S.A product portfolio in the upcoming year.
Mercedes has decided to remove several options & packages it offers, as heard from the people who attended the presentation done by Mercedes Benz. They will be omitting the poor-selling options while transferring the most popular options into their standard equipment packages on a few specific models or including them into existing packages.
Mercedes is yet to tell it’s dealers about which models it will cut down on, but here are some of the models which are likely to be struck off from the list of models available to the dealers:
•In February, Mercedes Benz stated that it will be discontinuing their SLC Roadster the upcoming year, citing reasons that it is a challenging market for selling two-seaters with a small footprint in the market which is increasingly being more SUV-oriented.
•There is a risk of the S-class convertible & coupe series to be omitted from the product portfolio of U.S.A due to poor sales figures.
•Lower down the price spectrum, the C-class convertible & the C-class coupe could also go off-charts in U.S.A since there has been a 25% sales drop for the coupe & a 31% price drop for convertible last year.
Target-specific models are also facing tough competition & are likely to be pushed out of the automobile market by other models which manage to provide more space & higher-profit yield trucks.