Facebook aims to position itself as a hub for diverse video formats, with improved recommendations that cater to users’ growing preference for both short and long-form content.
Meta on Tuesday announced a new Facebook algorithm update that will display more Reels videos tailored to users’ preferences. The update introduces features that give users greater control over the videos they see, AI-powered search suggestions, and interactive friend bubbles.
The latest update focuses on improving user connectivity and content personalisation. At its core is an upgraded recommendations engine designed to better understand individual interests, offering more relevant and engaging content.
The move comes amid a 20 per cent year-on-year increase in video viewing on the platform. Facebook aims to position itself as a hub for diverse video formats, with improved recommendations that cater to users’ growing preference for both short and long-form content.
Reels longer than one minute are also gaining popularity, now making up a significant portion of creator uploads and total watch time. To further refine user experience, Facebook has introduced new feedback tools that allow users to mark Reels as “Not Interested” or flag inappropriate comments.
This community-driven feedback helps train the algorithm to deliver more personalised suggestions. A new Save feature also lets users curate their favourite Reels and posts, improving engagement and content discovery.
In a bid to strengthen social interaction, Facebook is introducing “friend bubbles” on Reels and the Feed — small icons showing content liked by friends. By tapping these bubbles, users can start private chats, fostering conversations around shared interests and reinforcing Facebook’s social roots.
Additionally, AI-powered suggested searches within the Reels player will now make it easier for users to explore related topics without leaving the video.
These updates highlight Meta’s ongoing effort to create a more personalised, interactive, and community-driven experience on Facebook, particularly as video continues to dominate how users engage with content online.
